Don’t cut corners on your brand/identity.| April 21, 2015 | Design for Web + Print
As a professional graphic and web design company, we are always meeting and working with brand new businesses and start ups.
We all have to start somewhere right. As a new business owner, you can sometimes feel that pinch of
“i want to do it myself to save money but i want to look professional and experienced”.
That catch-22 makes it hard to get your new business up and running.
You must find a way to invest in your image, branding and identity. You need to look the part before people will accept you in the role.
Consider these two scenarios:
* Business A has a web site full of content, a professionally printed business card, and flyers from them come as professionally designed, colourful and attractive marketing piece.
* Business B has a web site “under construction”, a flimsy business card with clipart on it; and the brochure is a poorly made word document printed on cheap paper from a home printer.
Which is established? Which do you trust?
Branding is a series of small decisions and components that work together to create a consistent look for your company and sets the foundation for building a reputation that says “I’m for real”.
In the world of marketing, know me, like me, trust me is a critical sequence of events that many buyers go through before deciding to work with you. If you don’t have a consistent or unique brand, it’s difficult to become a known and liked entity. If you look like you just decided last week on a whim to go the amateur and cheap route by doing it yourself and buying a template or using clip art, it’s hard to trust you.
Consistent and unique branding, developed by a professional designer can leapfrog you forward in how established you look to your clients. Being established means the ability to
demand higher prices,
seek larger projects, and
work with other larger and more established entities.
Ever heard the saying “poor man pays twice”. By cutting corners in the beginning with something so important, you are setting yourself up for extra costs and will end up spending more than twice the money and having it all take twice as much time to get done. Do it right the first time. Dont lose credibility with substandard design. Potential clients and customers will see right through it and you will look cheap and unprofessional.
Get a professional designer to create your brand and your image.
Remember, your website is not an expense, its an investment.
We take great pride on customer service and superb quality.
I have very high standards for design so be assured that your design will be the absolute best!