There is no point in sending traffic or anyone to your website if there are no conversion strategies in place.
Successful marketing campaigns start with clearly understanding your ideal client. Once you know what they want, you can design your marketing to speak directly to them. Then you throw in a variety of kick ass conversion strategies to turn those visitors into customers!
If you don’t have any strategies or your current strategies aren’t working the way they should and raking in the sales –
Conversion strategies to turn your website into a profit machine!
When you go to a sales meeting, do you just spew out a sales pitch on the fly? Like, whatever comes out of your mouth will do… Or do you do some research first to give you an edge?
To be a good salesman, and have a good website, you will understand who your ideal customer is. You will know everything about your ideal customer inside and out.
This will then allow you to understand their business, pain-points and needs so that you can address these things for the best chance of converting them to a sale.
It is crucial to figure out who your customer really is!
Then you need to find out what your ideal customer’s pains and problems really are.
Once you have a thorough understanding of these needs, then we can start to create conversion strategies that really compel your customers to take action and buy from you, hire you or book your services.
How do you know what to say or do that will make people convert? What will actually make them click?
There are a huge number of tactics to try and get people to convert which you can use in a number of places in your online marketing; in other words – a LEAD MAGNET.
These can include:
free advice & knowledge
free videos & webinars,
coupons & discounts,
consultations & appointments,
sign up for newsletters etc.
You need to utilise these tactics throughout your website, and other online marketing places, so your customer sees it over and over again and conveniently so they can easily buy-in. Make it easy!
But, not all of these will be right for your customers.
Your website should be a 24-7 sales-person. In order to do this, it needs to have a good understanding of who it is selling to.
We have since had our website redesigned yet again to keep up with new technology and it has more than doubled the leads and enquiries that we were getting.
Rowland Wilson – Bluestone Landscaping
Get clear on your message with an in-depth strategy session. We’ll get really deep inot your ideal customers pains and target them with a kick ass converstion strategy for you to take and implement into your website or online marketing.
You get a complete strategy wtih all the elements needed to convert and nurture your audience – on autopilot!